Right. If we’re talking about absolute storming pop jams of the last ten years, then Heart Attack and Give Your Heart A Break are well up there. So anyone who wants to diss Demi Lovato’s pop credentials can come through us first… though admittedly we might relent and say Cool For The Summer is one of the year’s most overrated pop tracks.
But let’s not allow that to get in the way of Confident, essentially a power strut down a pop catwalk for Ms Lovato at her most powerful. There are choruses here that soar so high she can comfortably ride them for years to come – Old Ways has a brilliant little chorus breakdown to match its swelling synths, Kingdom Come has a trap beat that Demi pirouettes around with no trouble at all. The pop lyrics might be standard – very occasionally rising above the ordinary (“talking bout my bad habits, man fuck my bad habits, don’t act like you got none”) – but to be honest it’s handled with such relentless brilliance it’s hard to resist.
Of course, it wouldn’t be a Demi album without the requisite amount of shouting and complete lack of restraint, but somehow that’s endearing this time round (For You has the classic dips and heights of any good bedroom singalong, Stone Cold is high-drama histrionics… but let’s skip over the cringe-ballad Father). That likeability obviously stems from the name of the record, presenting a Demi that gives no fucks and just belts out banger after banger. “What’s wrong with being confident?” Demi sings on the title track. When you’ve got the talent to back it up like she has, then the answer to that is nothing at all.
Confident by Demi Lovato can be ordered here.