If there’s a criminally underrated pop star out there, it’s Denmark’s Maria Apetri, aka Fallulah. Probably from her own doing, mind, given that until Perfect Tense she’s never released an album outside Scandinavia. But hey, we’re here, and the opening of her new record feels nothing but near-Swiftian in scale.
That might be something to do with producer Liam Howe at the helm, but there’s also no doubting Apetri’s previous form for melody and strong hooks. If the title track is a rousing sing-along the size of a stadium, she can follow that up with a Social Club, a similarly addictive chart-ready jam teeming with sliced commentary (“This is a social club, we’re scared of fucking up… Will I ever be enough?”).
If there’s any justice in the world, this really should be Fallulah’s breakthrough into high-class pop circles. Ghostfriend pulses with a sensuality few can muster, Vandalain is almost Lana-esque across its charming acoustica, Lost is pure air-punch anthemic; but it’s the standout Sorrow Is A Shadow that really proffers how tremendous Fallulah can be, like someone’s told Lykke Li to sort her BPM out and turn all sadface-dance. Though Perfect Tense normally refers to an action that has been completed, this one certainly gives us the sense that a rather bright career is about to begin.