What is ‘brat pop’? Is it an almighty clump that encompasses both the Spice Girls and Charli XCX, by way of Aqua and Icona Pop? More importantly, how and why have LA’s Holychild decided to decree its future?
The Shape of Brat Pop To Come can’t be faulted for its mission statement. The duo of Liz Nistico and Louie Diller know what they’re after on their debut album – song titles like Barbie Nation, Best Friends, and U Make Me Sick (pointed homage vibes) pretty much set the tone for what is ultimately a rather enjoyable album, regardless of what you call it.
The M.O. is simple: squelching blips of production as Nistico cheekily cheerleads her way through some pretty solid hooks (“Adderall, through the fall” goes one such chant on Nasty Girls). Choruses cascade through high octaves and delivery generally remains at a shout level, but there’s something infuriatingly infectious about their pop vigour.
Like most brats, however, Holychild become exhausting after a point. Soon after the spiky lead single Money All Around, the relentless lack of restraint proves a bit wearing and denies us the sense that Holychild might have some lasting power. Rather than the shape of brat pop to come, this is very much here and now; with a sound that’s becoming dated by the day, it’ll be curious to see how they can transfer this energy into something fresher for the next record.
The Shape of Brat Pop To Come by Holychild can be ordered here.