In the grand hall of fame of forgotten musical blips of this decade, we’re pretty confident that Rudimental are going to be up there with Meghan Trainor. For better or worse – usually the latter – there’s never been a group who very much encapsulate an ‘of the moment’ sound as much as they do. We The Generation feels like the most appropriate title, then, given how they’re basically the equivalent Vengaboys of our time.
And it seems the fatigue is already setting in given how their sound’s number one co-opt, Ella Eyre, faltered recently. There’s only so much we can take of piano-driven intros, drum & bass choruses, and big brass backing. Even between the first two tracks, I Will For Love and Never Let You Go, could be interchangeable, with Will Heard and Foy Vance lifeless props being moulded around the same old sound. Don’t believe us? Tell us you haven’t heard Too Cool a hundred times already but with different words.
Where Rudimental in the past have introduced us to fine new vocalists, even here they tread the same ground. The only time they take a risk (well, one by their standards) is the Mahalia-featuring track that takes more of a laid-back reggae-soul vibe, which sits along the seasoned performance by Lianne La Havas on Needn’t Speak. Barring that and a little hello from Bobby Womack – which speaks more to the veteran’s charismatic vocals than the tinkering around him – there’s very little here that makes us thing Rudimental are doing anything beyond the, well, rudimentary.
We The Generation by Rudimental can be ordered here.