If you’re Selena Gomez and you’re talking about Revival, then of course it’s going to be in the leanest terms. Semi-provocative cover, a title track that compares her to a butterfly, and generally an album that wraps a neat little pop bow on a lot of issues like survival, independence, the sisterhood, and all the little Tumblr offshoots thereof.
Of course, that neatness could also be something to do with the very of-the-moment producers she’s working with, resulting in a sound that probably won’t make it past Christmas. After all, Kill Em With Kindness sounds like the offcuts of Adam Lambert‘s Ghost Town, and Max Martin’s Hands to Myself could be a rejected birthday gift to any of the Toves. Same Old Love might be 2015 crystallised in a rather good pop jam, but it also relies on the same old tropes. Not a bad thing, mind, though not exactly a sure-shot sign of longevity.
Maybe we’ve been spoilt by people like Taylor Swift and co, but Gomez doesn’t really do anything beyond the perfunctory and seems to fall in the stampede of female pop stars emerging from that sort of sub-genre. But there’s certainly bags of potential here – Good For You is a grown-up pop track that might well end up being her legacy – so we’re just glad that this really does seem more like a revival as opposed to dragging up the undead.
Revival by Selena Gomez can be ordered here.